Marketing vigilance and its contribution to achieving strategic Supremacy: a survey study of the opinions of a sample of administrative leaders at Asia cell Mobile Communications Company in Iraq

Abstract

This research aims to identify the role of marketing vigilance in achieving strategic Supremacy and demonstrate the potential of Asia Cell Company in enhancing its strategic Supremacy. The research is based on a realistic problem, which is the continuous need for the researched company to enhance its strategic Supremacy in the face of environmental challenges represented by the movements of competing companies in the telecommunications sector. This requires activating its marketing vigilance. Therefore, the research took a sample of managerial leaders working in the company, representing the research community, with a total of 80 participants, using the survey method and distributing questionnaires, and employing various statistical methods. The research concluded several findings, the most important of which is the statistically significant impact of marketing vigilance in achieving strategic Supremacy. The research recommends the importance of managerial leaders in the researched organization focusing on activating the concept of strategic Supremacy and its significant benefits