E-Marketing and its impact on changing consumer habits and behavior (analytical study)

Khalil Dhahi, hussein Rahimi, Mazin Abas
{"title":"E-Marketing and its impact on changing consumer habits and behavior (analytical study)","authors":"Khalil Dhahi, hussein Rahimi, Mazin Abas","doi":"10.29124/kjeas.1560.12","DOIUrl":null,"url":null,"abstract":"Using an analytical methodology, this study looked at how electronic marketing affected consumers' shifting habits and behavior during times of crisis. The study demonstrated how social media-driven electronic marketing campaigns can influence consumers' decisions in a positive way during times of crisis. The research employed a descriptive analytical methodology. The impact of e-marketing campaigns on consumer decisions is one of the three main hypotheses that form the basis of this study, which may employ a descriptive analytical methodology. Businesses can gain a competitive edge by implementing e-marketing strategies that are flexible and responsive. Security concerns and technical difficulties are regarded as roadblocks that could prevent implementation. Electronic marketing campaigns and marketing strategies were the independent variables in this study, there is an influence relationship and a correlation relationship between the independent and dependent variables. In this case, the dependent variables were consumer decisions and their responses. The study's geographical and temporal boundaries were Iraq and the period from October 15, 2023, to November 15, 2023. Fifty e-marketers were chosen at random to be part of the sample. The survey, which was disseminated through websites and applications, revealed that firms have a competitive edge when their electronic marketing strategies are flexible and responsive. However, it appears that there are barriers that could prevent the use of e-marketing techniques during emergencies, including technical and security issues. Several recommendations were made following the research, one of which was that businesses should comprehend the needs and motivations of various consumer categories in order to develop marketing strategies that are tailored to those differences. In addition to being quick to adapt and maintain flexibility in their marketing strategies in response to potential changes and challenges in the marketing environment, businesses need to encourage the application of efficient technical protection measures and the raising of awareness regarding the significance of electronic security","PeriodicalId":181022,"journal":{"name":"Al Kut Journal of Economics and Administrative Sciences","volume":"67 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Al Kut Journal of Economics and Administrative Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29124/kjeas.1560.12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Using an analytical methodology, this study looked at how electronic marketing affected consumers' shifting habits and behavior during times of crisis. The study demonstrated how social media-driven electronic marketing campaigns can influence consumers' decisions in a positive way during times of crisis. The research employed a descriptive analytical methodology. The impact of e-marketing campaigns on consumer decisions is one of the three main hypotheses that form the basis of this study, which may employ a descriptive analytical methodology. Businesses can gain a competitive edge by implementing e-marketing strategies that are flexible and responsive. Security concerns and technical difficulties are regarded as roadblocks that could prevent implementation. Electronic marketing campaigns and marketing strategies were the independent variables in this study, there is an influence relationship and a correlation relationship between the independent and dependent variables. In this case, the dependent variables were consumer decisions and their responses. The study's geographical and temporal boundaries were Iraq and the period from October 15, 2023, to November 15, 2023. Fifty e-marketers were chosen at random to be part of the sample. The survey, which was disseminated through websites and applications, revealed that firms have a competitive edge when their electronic marketing strategies are flexible and responsive. However, it appears that there are barriers that could prevent the use of e-marketing techniques during emergencies, including technical and security issues. Several recommendations were made following the research, one of which was that businesses should comprehend the needs and motivations of various consumer categories in order to develop marketing strategies that are tailored to those differences. In addition to being quick to adapt and maintain flexibility in their marketing strategies in response to potential changes and challenges in the marketing environment, businesses need to encourage the application of efficient technical protection measures and the raising of awareness regarding the significance of electronic security
电子营销及其对改变消费者习惯和行为的影响(分析研究)
本研究采用分析方法,探讨了电子营销如何在危机时期影响消费者的习惯和行为。研究表明,在危机时期,社交媒体驱动的电子营销活动如何以积极的方式影响消费者的决策。研究采用了描述性分析方法。电子营销活动对消费者决策的影响是构成本研究基础的三大假设之一,本研究可采用描述性分析方法。企业可以通过实施灵活、反应迅速的电子营销战略来获得竞争优势。安全问题和技术困难被视为阻碍实施的路障。电子营销活动和营销战略是本研究的自变量,自变量和因变量之间存在影响关系和相关关系。在本研究中,因变量是消费者的决策及其反应。研究的地域和时间范围为伊拉克,时间为 2023 年 10 月 15 日至 2023 年 11 月 15 日。随机抽取了 50 名电子营销人员作为样本。调查通过网站和应用程序进行,结果显示,如果企业的电子营销战略灵活、反应迅速,就会拥有竞争优势。不过,在紧急情况下使用电子营销技术似乎存在一些障碍,包括技术和安全问题。研究后提出了几项建议,其中之一是企业应了解各类消费者的需求和动机,以便针对这些差异制定营销策略。除了迅速适应和保持营销战略的灵活性,以应对营销环境中的潜在变化和挑战之外,企业还需要鼓励采用有效的技术保护措施,并提高对电子安全重要性的认识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信