Perception and Attitude Towards Wildlife-Based Tourism: Bangladesh Perspective

Abstract

This study aims to know the prospect of wildlife tourism and measure visitor satisfaction in this market segment. The world tourism industry is proliferating with many changes, and destinations must cope with all these changes that are determined to tourist satisfaction. Bangladesh is an emerging tourism destination and shows immense prosperity in wildlife tourism. This study adopted a quantitative research approach. A well-structured questionnaire was designed to collect data, and 207 questionnaires were selected for further analysis. Statistical Package for the Social Sciences (SPSS) was used for data analysis. This study shows that tourists are satisfied and interested in wildlife tourism in Bangladesh. The challenge of wildlife tourism today is to develop more marketing strategies to attract more tourists. Wildlife operators must make appropriate connections with other attractions to maximize exposure. Policymakers must consider wildlife conservation and ensure the proper security systems in developing wildlife tourism in Bangladesh.