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The potential of eye tracking data to strengthen CDA’ explanatory power: the case of multimodal critical discourse analysis of advertising persuasion

IF 1.5 2区 文学 Q2 COMMUNICATION
Critical Discourse Studies Pub Date : 2024-03-20 DOI:10.1080/17405904.2024.2331641
Yixiong Chen, Csilla Weninger
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眼动数据加强 CDA 解释力的潜力：广告说服的多模态批判性话语分析案例
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来源期刊
Critical Discourse Studies
Critical Discourse Studies COMMUNICATION-
CiteScore
4.10
自引率
6.70%
发文量
47
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