Elasticity of Investment Financing Policy towards the Growth of Film Distribution Networks as an Effort to Redesign the Film Industry

Abstract

This research aims to analyze the influence of investment financing policies on the growth of film distribution networks. Investment financing policy is seen from the aspect of setting investment credit interest rates in banking. Meanwhile, the growth of the film distribution network can be seen from the aspect of the number of cinema screens in Indonesia. This research uses several variables, such as: Investment Credit Interest Rates at Bank Persero, Regional Development Banks, National Private Banks and Foreign and Joint Venture Banks. The time range used in this research is from 2014 – 2022. This research uses quantitative methods using multiple linear regression. The explanation of the analysis results uses Keynes and Schumpeter’s theoretical approach. Based on the results of data analysis, it was concluded that the investment credit interest rate variable had a significant negative effect on the variable number of cinema screens, especially on the National Private Bank Investment Credit Interest Rate. The results of the coefficient of determination (adjusted R2) show that the influence of the number of cinema screens is 0.9492175. The higher the interest rate on investment credit, the lower the number of cinema screens.