Tourism Destination: The Role of Beach Tourism Experience Affect Green Consumption on Parangtritis Beach Yogyakarta, Indonesia

Asian Journal of Economics, Business and Accounting Pub Date : 2024-03-23 DOI:10.9734/ajeba/2024/v24i51296

Bhimantara Haba Asy-Syidiqie, Raden Roro Ratna Roostika

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Abstract

Beach has become a part of tourism experience and it is one of the most important motivators for tourism. In order to attract tourists to come to visit, a beach should have a favorable image. Furthermore, nature and environmental awareness by tourists in a beach destination are also considered to be very important to influence the spread of positive green consumption towards a beach destination. However, in the context of tourist destinations, these concepts have never been empirically investigated. Therefore, the aim of this research is to extend the theoretical concepts and evaluates the empirical evidence of the relationship between tourism experience, connectedness to nature, environmental, green consumption towards Parangtritis beach. The result drawn from a sample of 226 domestic tourists in Yogyakarta (117 men, 109 women; age rage 18-60 years), between September 2023 and December 2023, show that tourism experience, connectedness to nature, environmental awareness and green consumption has a significant influence on Parangtritis beach. Furthermore, this study reveals that the development of a beach in a tourism destination is only possible if the beach is simultaneously developed into an attractive destination

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旅游目的地：海滩旅游体验对印度尼西亚日惹 Parangtritis 海滩绿色消费的影响

海滩已成为旅游体验的一部分，也是旅游业最重要的推动因素之一。为了吸引游客前来旅游，海滩应具有良好的形象。此外，游客在海滩旅游目的地的自然和环保意识也被认为是影响海滩旅游目的地积极绿色消费传播的重要因素。然而，就旅游目的地而言，这些概念从未得到过实证研究。因此，本研究旨在扩展这些理论概念，并评估旅游体验、与自然的联系、环境、对 Parangtritis 海滩的绿色消费之间关系的实证证据。在 2023 年 9 月至 2023 年 12 月期间，对日惹的 226 名国内游客（男性 117 人，女性 109 人；年龄在 18-60 岁之间）进行了抽样调查，结果表明，旅游体验、与自然的联系、环保意识和绿色消费对 Parangtritis 海滩有显著影响。此外，这项研究还表明，只有同时将海滩开发成一个有吸引力的旅游目的地，才有可能将海滩开发成一个旅游目的地。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Asian Journal of Economics, Business and Accounting

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