Media Coverage, Advertising, and Electoral Volatility: The Crucial Role of Party Competence

IF 4.6 1区社会学 Q1 COMMUNICATION

Political Communication Pub Date : 2024-03-17 DOI:10.1080/10584609.2024.2329613

Adrien Petitpas

引用次数: 0

Abstract

This paper aims to clarify the mechanism linking media coverage and advertising to electoral volatility. It is argued that the link is indirect rather than direct: Parties’ communication affects el...

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媒体报道、广告和选举波动：政党能力的关键作用

本文旨在阐明媒体报道和广告与选举波动之间的关联机制。本文认为这种联系是间接而非直接的：政党的传播影响了选举的波动性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Political Communication Multiple-

CiteScore

13.90

自引率

2.70%

发文量

期刊介绍： Political Communication is a quarterly international journal showcasing state-of-the-art, theory-driven empirical research at the nexus of politics and communication. Its broad scope addresses swiftly evolving dynamics and urgent policy considerations globally. The journal embraces diverse research methodologies and analytical perspectives aimed at advancing comprehension of political communication practices, processes, content, effects, and policy implications. Regular symposium issues delve deeply into key thematic areas.