The Efficacy of Social Media Communication in Engaging Citizen Scientists: Insights From the Jozi Bee Hotel Project

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2024-03-14 DOI:10.1177/10755470241234623

Natasha Shilubane, Mehita Iqani, Chevonne Reynolds

引用次数: 0

Abstract

The Jozi Bee Hotel Project recruited Johannesburg residents to help gather data on solitary bee abundance. They were motivated and guided by a strategic communications campaign. This study explores social media’s impact on the citizen scientists’ project involvement, particularly their interaction with visual elements of the communications campaign. Analysis of engagement metrics reveals that social media played a crucial role in sustaining volunteer participation. This demonstrates that a well-executed, ongoing social media campaign has the power to maintain participant engagement throughout the duration of a research project. It suggests that a consistent, long-term social media strategy can drive citizen science participation.

查看原文本刊更多论文

社交媒体传播在吸引公民科学家参与方面的功效：乔齐蜜蜂酒店项目的启示

乔齐蜜蜂酒店项目招募约翰内斯堡居民帮助收集有关独居蜜蜂数量的数据。一项战略性宣传活动激发并引导了他们的积极性。本研究探讨了社交媒体对公民科学家参与项目的影响，特别是他们与传播活动中视觉元素的互动。对参与度指标的分析表明，社交媒体在维持志愿者参与方面发挥了至关重要的作用。这表明，一个执行良好、持续进行的社交媒体活动有能力在整个研究项目期间保持参与者的参与度。这表明，持续、长期的社交媒体战略可以推动公民科学的参与。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.