“I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers

Ines Kaivonen, Nina Mesiranta, Elina Närvänen
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Abstract

This paper aims to study how sustainable fashion influencers (SFIs) conduct social-symbolic work in their efforts to purposefully transform their followers’ fashion consumption patterns. We conduct...
"我所做的一切都是为了推动变革":可持续时尚影响者的社会象征性工作
本文旨在研究可持续时尚影响者(SFIs)在有目的地改变其追随者的时尚消费模式时,是如何开展社会符号工作的。我们进行了...
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