Perceived Soccer Literacy: A Construct Linking Soccer Video Games Play to Soccer Engagement

IF 2 4区 管理学 Q3 BUSINESS
Jeeyoon Kim, Bong Gee Jang
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引用次数: 0

Abstract

This study investigates soccer video games as a platform to promote soccer engagement (i.e., involvement, behavioral intentions) among those who do not physically play soccer regularly. Perceived soccer literacy is proposed as a construct explaining the promotional effect, consisting of the four sub-themes of affective attitude, perceived functional knowledge, perceived critical knowledge, and perceived competence. A study was conducted based on an online survey and with US and Canadian adults who do not physically play soccer on a regular basis. With structural equation modeling, (1) the association between soccer video game use and perceived soccer literacy was examined (via mean comparison) and (2) perceived soccer literacy’s link to soccer involvement and behavioral intentions was tested (via latent variable path analysis). Positive links were reported from soccer video games usage to all four sub-themes. Perceived soccer literacy imposed significant influences on soccer involvement/intentions, where perceived critical knowledge was the most influential.
感知足球素养:将玩足球电子游戏与参与足球运动联系起来的构架
本研究将足球视频游戏作为一个平台,以促进那些不经常踢足球的人参与足球运动(即参与、行为意向)。研究提出了感知足球素养作为解释促进效果的建构,它由情感态度、感知功能知识、感知关键知识和感知能力四个子主题组成。研究以在线调查为基础,以美国和加拿大不经常踢足球的成年人为对象。通过结构方程模型,(1) 考察了足球电子游戏的使用与感知足球素养之间的联系(通过平均值比较),(2) 测试了感知足球素养与足球参与和行为意向之间的联系(通过潜在变量路径分析)。据报告,足球电子游戏的使用与所有四个子主题之间都存在正向联系。感知到的足球素养对足球参与/意向有显著影响,其中感知到的关键知识影响最大。
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来源期刊
自引率
13.30%
发文量
21
期刊介绍: Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.
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