E-Cigarette Brand Trends in the United States: An Investigation of Data From a Youth and Young Adult Sample and the E-Cigarette Retail Market (2022).

IF 2.1 Q3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
Tobacco Use Insights Pub Date : 2024-03-04 eCollection Date: 2024-01-01 DOI:10.1177/1179173X241237216
Elizabeth K Do, Megan C Diaz, Adrian Bertrand, Shiyang Michael Liu, Elizabeth C Hair
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引用次数: 0

Abstract

Background: Electronic cigarettes (e-cigarettes) remain the most used tobacco product among young people in the United States (US). Given the need for current data on popular e-cigarette products, the current study leverages data from a rapid surveillance survey of young people and examines whether the top e-cigarette brands identified from this source align with US market data.

Methodology: Data were obtained from current e-cigarette users (N = 4145) participating in the Truth Continuous Tracker Online (CTO; a cross-sectional tracking survey of 15-24 year-olds sourced from the national Dynata panel) and NielsenIQ retail scanner data, collected in 2022 and aggregated by quarter (Q1, Q2, and Q3). The top 15 e-cigarette brands were determined from respondents' endorsement in the Truth CTO and ranked total sales in NielsenIQ in nominal dollars.

Results: Overall, 58% of e-cigarette brands overlapped across the Truth CTO and NielsenIQ data (60% for Q1, 47% for Q2 and 67% for Q3). Pod-based (JUUL; VUSE) and disposable (Hyde; Breeze Smoke) brands appeared as top brands in both datasets. Top brands were fairly consistent within and across quarters; though, more variability was found in the Truth CTO, relative to NielsenIQ. Many top brands were disposable.

Conclusions: Results suggest that data from rapid surveillance and retail data can be used complementarily to characterize the popular e-cigarette brands currently on the US market. Many of these popular e-cigarette brands have yet to receive marketing granted orders under the US Food and Drug Administration, suggesting the need to continue monitoring e-cigarette brands among young people.

美国电子烟品牌趋势:对青少年样本数据和电子烟零售市场的调查(2022 年)》。
背景:电子烟(电子烟)仍然是美国年轻人使用最多的烟草产品。鉴于需要流行电子烟产品的最新数据,本研究利用对年轻人的快速监测调查数据,研究从这一来源确定的顶级电子烟品牌是否与美国市场数据一致:数据来自参与 Truth Continuous Tracker Online(CTO,一项针对 15-24 岁年轻人的横断面跟踪调查,数据来源于国家 Dynata 小组)的当前电子烟用户(N = 4145)和 NielsenIQ 零售扫描仪数据,这些数据收集于 2022 年,并按季度(第一季度、第二季度和第三季度)汇总。根据受访者在 Truth CTO 中的认可度和 NielsenIQ 以名义美元计算的总销售额排名,确定了排名前 15 位的电子烟品牌:总体而言,58% 的电子烟品牌在 Truth CTO 和 NielsenIQ 数据中有所重叠(第一季度为 60%,第二季度为 47%,第三季度为 67%)。荚式(JUUL;VUSE)和一次性(Hyde;Breeze Smoke)品牌在两个数据集中都是顶级品牌。季度内和季度间的顶级品牌相当一致;不过,相对于 NielsenIQ,Truth CTO 发现了更多的变化。许多顶级品牌都是一次性的:结果表明,快速监测数据和零售数据可互为补充,用于描述目前美国市场上流行的电子烟品牌。其中许多流行电子烟品牌尚未获得美国食品和药物管理局的上市许可令,这表明有必要继续监测年轻人中的电子烟品牌。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Tobacco Use Insights
Tobacco Use Insights PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-
自引率
4.50%
发文量
32
审稿时长
8 weeks
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