Analysis of the influence of emotions on the decision-making of entrepreneurs using neurotechnologies

IF 6.2 3区 管理学 Q1 BUSINESS
Juan Camilo Serna-Zuluaga, David Juárez-Varón, Ana Mengual-Recuerda, Ana Medina-López
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Abstract

This study examines the influence of emotional factors on entrepreneurial decision-making, specifically focusing on early-stage entrepreneurs and those with more years of experience in the entrepreneurial process. The aim is to understand how emotional intensity affects business decisions at different stages of entrepreneurship. Neuroqualitative interviews were conducted using a stratified sample of entrepreneurs. The methodology included semi-structured interviews. Galvanic Skin Response (GSR) technology was employed to simultaneously measure participants’ emotional levels during the interviews. The results revealed significant differences in emotional levels between novice and experienced entrepreneurs concerning the analysed emotional factors. Novice entrepreneurs exhibited higher levels of anxiety and fear, especially in questions not previously anticipated, while experienced entrepreneurs showed confidence and a more optimistic outlook, particularly on topics related to long-term consolidation and revenue forecasting. This study highlights originality by demonstrating the importance of emotional factors in entrepreneurial decision-making and their variation over time in the entrepreneurial process. The use of GSR technology in neuroqualitative interviews adds a unique dimension by providing an objective assessment of entrepreneurs’ emotional levels, thus complementing the qualitative richness of verbal responses. These findings contribute to a deeper understanding of emotional complexity in business decision-making and emphasize the need to consider these aspects in entrepreneurship support strategies.

Abstract Image

利用神经技术分析情绪对企业家决策的影响
本研究探讨了情感因素对创业决策的影响,特别关注早期创业者和在创业过程中拥有较多年经验的创业者。目的是了解情绪强度如何影响不同创业阶段的商业决策。我们对创业者进行了分层抽样的神经定性访谈。访谈方法包括半结构式访谈。在访谈过程中,采用了皮肤电反应(GSR)技术来同时测量参与者的情绪水平。结果显示,在所分析的情绪因素方面,新手企业家和经验丰富的企业家在情绪水平上存在明显差异。新手企业家表现出更高的焦虑和恐惧水平,尤其是在遇到之前未曾预料到的问题时;而经验丰富的企业家则表现出信心和更乐观的前景,尤其是在与长期巩固和收入预测相关的问题上。这项研究通过证明情绪因素在创业决策中的重要性及其在创业过程中随时间的变化而变化,凸显了其独创性。在神经定量访谈中使用 GSR 技术提供了一个独特的维度,即对创业者的情绪水平进行客观评估,从而补充了口头回答的定性丰富性。这些发现有助于加深对企业决策中情绪复杂性的理解,并强调了在创业支持战略中考虑这些方面的必要性。
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来源期刊
CiteScore
12.50
自引率
3.60%
发文量
29
期刊介绍: The International Entrepreneurship and Management Journal (IEMJ) publishes high quality manuscripts dealing with entrepreneurship, broadly defined, and the management of entrepreneurial organizations. The journal will expand the study of entrepreneurship and management by publishing innovative articles based on different perspectives using a variety of methodological approaches and showing the practical implications of the research for its readership. IEMJ is unique; providing a multi-disciplinary forum for researchers, scholars, consultants, entrepreneurs, businessmen, managers and practitioners in the field of entrepreneurship. The journal covers the relationship between management and entrepreneurship including both conceptual and empirical papers, leading to an improvement in the understanding of international entrepreneurial perspectives of the organisations concerned. Entrepreneurial studies are important in creating new economic activity that in turn increases innovation, employment, economic wealth and growth. The journal focuses on the diverse and complex characteristics of entrepreneurship in SMEs and large companies in local, regional, national or international markets that lead to competitiveness in the face of the effects of globalization. Though preference will be given to manuscripts that are international in scope, papers focused on domestic contexts and issues are welcome also, in order to facilitate the sharing of knowledge and potential generalizability of findings worldwide. IEMJ will publish original papers which contribute to the advancement of the field of entrepreneurship and the interface between management and entrepreneurship, as well as articles on business corporate strategy and government economic policy. On occasions, the journal will also feature case studies of successful firms or other cases having important practical implications. The journal places great emphasis on the quality of the papers it publishes. Submission of a paper will imply that it contains original unpublished work and is not being submitted for publication elsewhere. Officially cited as: Int Entrep Manag J
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