Differentiated Trust Strategies and Rebellious Acceptance: A Qualitative Comparative Analysis of the Trust Strategies Used by Scientist Communicators and Citizen Science Communicators in Chinese Online Climate Communication

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2024-03-05 DOI:10.1177/10755470241230487

Zheng Yang, Tao Yang

引用次数: 0

Abstract

Trust is a core issue in online climate communication where communicators are found to be diverse. This study explores the trust strategies used by different communicators and their audience acceptance in climate communication on Zhihu through Qualitative Comparative Analysis. The results indicate there are structured differences in the trust strategies adopted by scientist communicators and citizen science communicators when facing climate change issues. In terms of audience acceptance, audiences have shown considerable initiative and exhibited an acceptance characteristic with certain Chinese cultural features which highlights the context of acceptance in the research and practices of trust issues in climate communication.

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差异化信任策略与反叛性接受：中文在线气候传播中科学家传播者与公民科学传播者信任策略的定性比较分析

在网络气候传播中，信任是一个核心问题。本研究通过定性比较分析，探讨不同传播者在知乎气候传播中使用的信任策略及其受众接受度。结果表明，科学家传播者和公民科学传播者在面对气候变化问题时所采取的信任策略存在结构性差异。在受众接受度方面，受众表现出了相当的主动性，并表现出了具有一定中国文化特色的接受特征，凸显了气候传播信任问题研究与实践中的接受语境。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.