Taking the Road Less Travelled: How Corpus-Assisted Discourse Studies Can Enrich Qualitative Explorations of Large Textual Datasets

IF 4.5 2区 管理学 Q1 BUSINESS
Mathew Gillings, Mark Learmonth, Gerlinde Mautner
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Abstract

How might interpretivist qualitative researchers tackle large data sets consisting of millions or even billions of words? Corpus-assisted discourse studies (CADS) is the approach we explore here. Specifically designed for the analysis of voluminous textual data, it offers a recognized empirical approach for making sense of such data. But it does so within an epistemology that understands language to be central in shaping our understanding of the world around us, so that CADS can assist researchers in revealing the social dynamics of the text – including the ideology and power that is latent in many such corpora. Bringing together the training of applied linguists and a management scholar, we discuss the background to CADS and its differences from text-mining approaches such as topic modelling, which have been more widely used in management studies to date. Focusing on the needs of people who are new to the approach, we then offer a worked example to show CADS’ potential in exploring a management-related corpus. Our paper concludes with a discussion of the strengths and weaknesses of the approach and its potential for future discursively orientated management research – especially in the context of the rise of ‘big data’.

Abstract Image

少走弯路:语料库辅助话语研究如何丰富对大型文本数据集的定性探索
解释论定性研究人员如何处理由数百万甚至数十亿词组成的大型数据集?语料库辅助话语研究(CADS)就是我们在此探讨的方法。该方法专为分析大量文本数据而设计,为理解此类数据提供了一种公认的实证方法。但它是在一种认识论的框架内进行的,这种认识论认为语言是我们理解周围世界的核心,因此 CADS 可以帮助研究人员揭示文本的社会动态,包括潜藏在许多此类语料库中的意识形态和权力。我们结合应用语言学家和管理学者的培训,讨论了计算机辅助翻译系统的背景及其与主题建模等文本挖掘方法的不同之处,迄今为止,主题建模在管理研究中得到了更广泛的应用。我们将重点放在初学者的需求上,然后提供一个工作示例,展示 CADS 在探索管理相关语料库方面的潜力。最后,我们讨论了该方法的优缺点及其在未来以话语为导向的管理研究中的潜力--尤其是在 "大数据 "兴起的背景下。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
10.00
自引率
12.50%
发文量
87
期刊介绍: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. A subscription to British Journal of Management includes International Journal of Management Reviews, also published on behalf of the British Academy of Management.
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