The digitally manipulated family photograph: MyHeritage’s ‘Deep Nostalgia’, and the extended temporality of the photographic image

Abstract

This article examines how the digitally manipulated family photograph functions as a means of understanding the temporal instability of the use and interpretations of photographic images. It begins by taking a close look at scholarly debates on how ‘credible’ the documentary value of a still photograph is, as well as how it is able to emotionally resonate with spectators. From this discussion, it becomes important to look at a key example of how an image can produce an emotional effect on a viewer; in this case, photographs of individuals’ deceased family members. While exploring how this allows the spectator to reconnect with their relatives, it is also crucial to acknowledge that readings of images like these are often determined by reductive interpretations of their stillness. As the consideration of photographs as ‘documents’ has been contested for an extensive amount of time, it is illuminating to turn to the properties of digital photography by inspecting the photo manipulation feature ‘Deep Nostalgia’ on the MyHeritage app that circulated around TikTok in 2021. I look at a YouTube compilation of people reacting to seeing photographs of their family manipulated in a way that gives the impression that they are moving and emoting, alongside discussions about this in recent pop culture articles. By taking a Barthesian reading of the extended temporality of these family photographs, it is important to recognise that the connection between the subject and the image is severed both iconically and indexically from its original context. However, by understanding this photographic image in the context of being digital it must be understood differently. I will therefore use the MyHeritage phenomenon as a means of arguing that the digital image is not inferior to the ‘realism’ of analogue photography and must, instead, be read in relation to the history of technological change.