Beyond the Plate: Exploring the Experiential Values of Meal Sharing

Abstract

Most research on hospitality management emphasizes the significance of customer experience, primarily focusing on the interactions between service providers and customers. However, the emergence of a sharing economy has extended service provision beyond traditional interactions. This study focuses on the importance of customer experience in the context of peer-to-peer (P2P) service transactions. It investigates the experiential values of meal sharing from the perspectives of both hosts and guests. Adopting a means-end chain approach, 25 semi-structured interviews using the soft laddering technique were conducted to analyze the narratives by detecting a variety of attributes, salient consequences, and ultimate personal values of the meal-sharing experiences and the hierarchical linkages among them. Although economic benefits are often cited as key factors in P2P services, this study revealed that social and food well-being and unique experiences are the primary experiential values of meal sharing.