Risks associated by consumers with clothing rental: barriers to being adopted

IF 3.2 4区管理学 Q2 BUSINESS

Journal of Fashion Marketing and Management Pub Date : 2024-02-26 DOI:10.1108/jfmm-02-2023-0043

Ana Julia Grilló-Méndez, Mercedes Marzo-Navarro, Marta Pedraja-Iglesias

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引用次数: 0

Abstract

Purpose

To identify the risks associated by consumers with renting clothes.

Design/methodology/approach

A descriptive research with a quantitative approach was carried out. First, the measurement models of the variables involved in the proposed model were validated. After verifying the existence of the variables, the resulting model was finally estimated through structural equation modelling.

Findings

The results obtained establish the six dimensions that make up the problems associated by consumers with the clothing rental business model. These problems encompass various types of risks: financial, physical, performance, psychosocial, inconsistency with values and lifestyle, as well as lack of trust in the service provider. The results obtained show that only inconsistency, financial risk and physical risk have a significant effect on attitude. These performance risks, together with the consumer's attitude towards renting, have a negative effect on the intention to rent.

Originality/value

Factors that have a negative effect on attitude have been studied less than the facilitators of attitude. This is the first study in Spain.

Practical implications

The results will help managers to understand the adoption behaviours of these models.

Social implications

This study helps understand the social innovation needed to change consumers' relationship to clothing.

查看原文本刊更多论文

消费者与服装租赁相关的风险：被采用的障碍

设计/方法/途径开展了一项定量描述性研究。首先，对拟议模型所涉及变量的测量模型进行了验证。在验证了变量的存在后，最终通过结构方程模型对所得出的模型进行了估计。研究结果研究结果确定了消费者与服装租赁业务模式相关问题的六个方面。这些问题包括各种类型的风险：财务风险、身体风险、绩效风险、社会心理风险、与价值观和生活方式不一致的风险，以及对服务提供商缺乏信任的风险。研究结果表明，只有不一致、财务风险和物理风险对消费者的态度有显著影响。与态度的促进因素相比，对态度产生负面影响的因素研究较少。这项研究有助于了解改变消费者与服装关系所需的社会创新。

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来源期刊

Journal of Fashion Marketing and Management Multiple-

CiteScore

7.30

自引率

8.60%

发文量

期刊介绍： ■Apparel innovation ■Brand loyalty ■Consumer decisions and shopping behaviour ■Manufacturing systems ■Market positioning ■Merchandising ■Perceptions in the marketplace ■Piracy issues ■Pricing structures ■Product image ■Quality and performance measurement ■The importance of socio-economic factors In the ever-changing world of the fashion industry, it is imperative that senior managers and academics in the field are kept abreast of the latest trends and developments. Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.