Don't Say "Beans" When Promoting Plant Protein to Family Meal Planners.

IF 2.5 4区医学 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

American Journal of Health Promotion Pub Date : 2024-07-01 Epub Date: 2024-02-26 DOI:10.1177/08901171241237017

Thomas E Kottke, Jennifer M Dinh, Maren S G Henderson, Laura Zibley, Rachael L Rivard, Jeanette Y Ziegenfuss, Katherine J Ellefson, Hikaru Peterson, Marna Canterbury

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引用次数: 0

Abstract

Purpose: To identify "headlines" that would engage recipients to consider plant protein over red meat.

Design: Mail and web survey.

Setting: Urban Minnesota community.

Subjects: 144 survey respondents from our health plan and community program distribution lists who live with at least 1 other person and eat meat.

Intervention: We asked respondents how likely they would be to click on each of 24 headlines with a motivator (eating plant protein for health vs for environmental reasons) and a barrier (family preferences, knowledge about plant proteins, or cooking skills). 16 headlines contained the word "beans".

Measures: We created categorical variables for each headline construct: (1) motivator, (2) barrier, and (3) reference to beans. Using a mixed model with random effects, we compared, for each construct, respondents' self-reported likelihood to click on a headline.

Results: Health-related headlines performed significantly better than environmental headlines (P = .0019, 95% CI .01, .11). Family-oriented headlines performed slightly better than skills-oriented (P = .0927, 95% CI -.01, .11) and knowledge-oriented (P = .0960, 95% CI -.01, .11) headlines. Headlines containing the word "beans" performed significantly worse than those not containing "beans" (P < .0001, 95% CI -.22, -.12).

Conclusions: The population represented by our survey respondents report being most likely to click on headlines that emphasize health and family. They report they are significantly less likely to click on headlines that promote beans.

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向家庭膳食计划者推广植物蛋白时不要说 "豆"。

目的：确定 "标题"，吸引收件人考虑植物蛋白而非红肉：设计：邮件和网络调查：环境：明尼苏达州城市社区：144 名调查对象来自我们的健康计划和社区计划分发名单，他们至少与另一人同住并吃肉：我们询问受访者有多大可能点击 24 个标题中的每个标题，标题中包含一个动机（为健康和环境原因食用植物蛋白质）和一个障碍（家庭偏好、对植物蛋白质的了解或烹饪技能）。16条标题包含 "豆类 "一词：我们为每个标题结构创建了分类变量：(1) 动机，(2) 障碍，(3) 提及豆类。使用随机效应混合模型，我们比较了受访者自我报告的点击标题的可能性：结果：与健康相关的标题明显优于与环境相关的标题（P = .0019, 95% CI .01, .11）。家庭导向型标题的表现略好于技能导向型标题（P = .0927，95% CI -.01，.11）和知识导向型标题（P = .0960，95% CI -.01，.11）。含有 "豆类 "一词的标题的表现明显差于不含 "豆类 "的标题（P < .0001, 95% CI -.22, -.12）：我们的调查对象所代表的人群表示最有可能点击强调健康和家庭的标题。他们表示点击宣传豆类的标题的可能性要小得多。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

American Journal of Health Promotion PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

4.40

自引率

3.70%

发文量

184

期刊介绍： The editorial goal of the American Journal of Health Promotion is to provide a forum for exchange among the many disciplines involved in health promotion and an interface between researchers and practitioners.