How does a firm‘s advertising expenditure depend on the inherent asymmetry in product quality?

Abstract

The paper mainly wants to explore and explain the proportion of money and time spent by the two companies in the oligopoly on marketing, promoting their products, and advertising. To make one side benefit and worsen the other side. This work hopes to use formulas and calculations to deduce how much a company will spend on publicity and advertising to maximize its interests in oligopolistic competition.