Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions

IF 2.9 4区管理学 Q2 MANAGEMENT

Technology Analysis & Strategic Management Pub Date : 2024-02-20 DOI:10.1080/09537325.2024.2319606

Davood Ghorbanzadeh, Kiran Nair, Teddy Chandra, Jamshid Bakhtiyorovich Ergashev, K. D. V. Prasad

引用次数: 0

Abstract

This study investigates the relationship between the immersive VR experience, destination cognitive image, destination affective image, and tourists’ travel intention. The sample of this research i...

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虚拟现实与旅游目的地营销：它能改变旅游吗？评估身临其境的体验对旅游意向的影响

本研究探讨了沉浸式 VR 体验、目的地认知形象、目的地情感形象与游客旅游意向之间的关系。本研究的样本是...

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来源期刊

Technology Analysis & Strategic Management MANAGEMENT-

CiteScore

8.00

自引率

8.80%

发文量

155

期刊介绍： Technology Analysis & Strategic Management is an international research journal, linking the analysis of science, technology and innovation with the strategic needs of policy makers and management. The Journal presents research on the analysis of innovation and technology, and on the associated processes, potentials and implications, as well as the development of appropriate methodologies for the effective conduct of such studies. The scope of the Journal extends from innovation and technological issues at the corporate and organizational level, through state, national and international capabilities, as far as issues of technology-related global politics. Technology Analysis & Strategic Management also promotes strategic thinking about how science and technology can be exploited industrially.