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Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis

IF 1.9 Q3 BUSINESS
International Journal of Fashion Design, Technology and Education Pub Date : 2024-02-05 DOI:10.1080/17543266.2024.2308557
Doaa Herzallah, F. Liébana-Cabanillas, Francisco Muñoz-Leiva
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消费者选择的时尚化：Instagram 商务的推荐、动机和购买意向。中介分析
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来源期刊
International Journal of Fashion Design, Technology and Education
International Journal of Fashion Design, Technology and Education Arts and Humanities-Visual Arts and Performing Arts
CiteScore
3.10
自引率
0.00%
发文量
36
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