When Science Meets Art on Instagram: Examining the Effects of Visual Art on Emotions, Interest, and Social Media Engagement

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2024-02-06 DOI:10.1177/10755470241228279

Isabel I. Villanueva, Nan Li, Thomas Jilk, Julianne Renner, Brianna Rae Van Matre, Dominique Brossard

引用次数: 0

Abstract

While artistic representations of scientific subjects, phenomena, and data have gained traction on social media, their effects on audience engagement remain understudied. Using an experiment with Instagram users in the United States ( N = 655), this study found that exposure to artistic representations of COVID-19 information on Instagram significantly increased individuals’ interest and positive emotions compared with exposure to informationally equivalent data graphs. Positive emotions also mediated the relationship of art exposure on one’s liking and sharing of Instagram posts. We discuss the potential roles of visual art and social media in shaping public engagement with science.

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当科学遇上 Instagram 上的艺术：研究视觉艺术对情感、兴趣和社交媒体参与度的影响

虽然科学主题、现象和数据的艺术表现形式在社交媒体上获得了广泛关注，但它们对受众参与度的影响仍未得到充分研究。本研究以美国的 Instagram 用户（655 人）为实验对象，发现在 Instagram 上接触 COVID-19 信息的艺术表现形式与接触信息相当的数据图表相比，能显著提高个人的兴趣和积极情绪。积极情绪还能调节艺术接触与个人喜欢和分享 Instagram 帖子之间的关系。我们讨论了视觉艺术和社交媒体在塑造公众参与科学方面的潜在作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.