The development of the international nuclear power plant construction market in the context of nuclear power social acceptability research

E. S. Guseva
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Abstract

Aim. To determine the vector of influence of public opinion on the prospects of development of the international market of nuclear power plant (NPP) construction in the conditions of global energy transition and to formulate the most priority directions of communication work in order to increase the Russian export of nuclear power technologies in the markets of developing countries.Objectives. To identify the current trends of social acceptability of nuclear power in the world; to consider a number of tools used to work with public opinion in the field of improving the reputation of nuclear power in countries-importers of nuclear power technologies; to substantiate the importance of communication work in order to increase Russian exports of nuclear power technologies in the markets of developing countries.Methods. Data from various sociological surveys were used to analyze the current state of social acceptability of nuclear power plants. The key methods of this study are comparative method and case study method.Results. The analysis of the international experience of society’s influence on energy policy has shown that it is impossible to implement international projects in the field of NPP construction without public support for the initiative on nuclear power development. The analysis revealed that one of the competitive advantages of ROSATOM in the international NPP construction market is the inclusion of public communication work in the export offer. Based on the analysis of the results of sociological surveys, it was found out that within the framework of communication work with the public in the importer country it is reasonable to emphasize the economic benefits of NPP operation and continuity of its functioning.Conclusions. The article shows the possibilities of increasing the Russian export of nuclear power technologies in the markets of developing countries, due to the global trend to increase the social acceptability of nuclear power and the presence of relevant competitive advantages, including within the framework of the implementation of communication strategy.
从核电社会可接受性研究看国际核电站建设市场的发展
目的确定在全球能源转型条件下舆论对核电站建设国际市场发展前景的影响矢量,并制定最优先的沟通工作方向,以增加俄罗斯在发展中国家市场的核电技术出口。确定当前世界核电社会接受度的趋势;考虑在提高核电技术进口国核电声誉领域与公众舆论合作的若干工具;证实为增加俄罗斯在发展中国家市场的核电技术出口而开展交流工作的重要性。本研究使用了各种社会学调查的数据来分析核电站的社会可接受性现状。本研究的主要方法是比较法和案例研究法。社会对能源政策影响的国际经验分析表明,没有公众对核电发展倡议的支持,就不可能实施核电站建设领域的国际项目。分析表明,俄罗斯国家原子能公司(ROSATOM)在国际核电站建设市场上的竞争优势之一是将公众宣传工作纳入出口报价中。根据对社会学调查结果的分析发现,在与进口国公众沟通工作的框架内,强调核电站运行的经济效益及其功能的连续性是合理的。文章指出了俄罗斯在发展中国家市场增加核电技术出口的可能性,因为全球趋势是提高核电的社会可接受性和相关竞争优势的存在,包括在实施沟通战略的框架内。
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