The Influence of Payment Gateways and Ease of Shopping on Customer Satisfaction at the UP2BEAT Marketplace

Journal Transnational Universal Studies Pub Date : 2024-02-15 DOI:10.58631/jtus.v2i2.78

Halek Mu’min, Diah Dharmayanti, Farid Al Rizky

{"title":"The Influence of Payment Gateways and Ease of Shopping on Customer Satisfaction at the UP2BEAT Marketplace","authors":"Halek Mu’min, Diah Dharmayanti, Farid Al Rizky","doi":"10.58631/jtus.v2i2.78","DOIUrl":null,"url":null,"abstract":"Up2beat is an online fashion center that provides high-quality clothing according to the latest trends, with a variety of styles for all walks of life and collections of men's, women's and children's clothing. In addition, they offer fashion accessories to complete the look, while prioritizing environmentally friendly practices and good work ethics standards. This study tests and proves whether payment gateways and ease of shopping influence customer satisfaction in the Up2beat marketplace. The method used in the research is quantitative with an explanatory research approach. The data collection techniques used are questionnaires and documentation. The data analysis technique uses multiple regression with the help of SPSS software. The results showed that the payment gateway factor and ease of shopping explained 94% of customer satisfaction. While the t test simultaneously shows partially and simultaneously that payment gateways and ease of shopping affect consumer satisfaction. Even though there is a significant influence between all these variables, of course, it is also necessary to look for other factors outside of payment gateways, ease of shopping and customer satisfaction","PeriodicalId":494810,"journal":{"name":"Journal Transnational Universal Studies","volume":"433 11","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal Transnational Universal Studies","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.58631/jtus.v2i2.78","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

Up2beat is an online fashion center that provides high-quality clothing according to the latest trends, with a variety of styles for all walks of life and collections of men's, women's and children's clothing. In addition, they offer fashion accessories to complete the look, while prioritizing environmentally friendly practices and good work ethics standards. This study tests and proves whether payment gateways and ease of shopping influence customer satisfaction in the Up2beat marketplace. The method used in the research is quantitative with an explanatory research approach. The data collection techniques used are questionnaires and documentation. The data analysis technique uses multiple regression with the help of SPSS software. The results showed that the payment gateway factor and ease of shopping explained 94% of customer satisfaction. While the t test simultaneously shows partially and simultaneously that payment gateways and ease of shopping affect consumer satisfaction. Even though there is a significant influence between all these variables, of course, it is also necessary to look for other factors outside of payment gateways, ease of shopping and customer satisfaction

查看原文本刊更多论文

支付网关和购物便利性对 UP2BEAT 市场客户满意度的影响

Up2beat 是一家在线时尚中心，根据最新流行趋势提供高品质服装，为各行各业提供各种款式的男装、女装和童装系列。此外，他们还提供时尚配饰，使造型更加完美，同时优先考虑环保做法和良好的职业道德标准。本研究测试并证明了支付网关和购物便利性是否会影响 Up2beat 市场的客户满意度。研究采用的方法是定量解释研究法。使用的数据收集技术是问卷调查和文档记录。数据分析技术使用了 SPSS 软件的多元回归。结果显示，支付网关因素和购物便利性解释了 94% 的客户满意度。而 t 检验同时显示了支付网关和购物便利性对消费者满意度的部分和同时影响。当然，尽管所有这些变量之间存在重大影响，但仍有必要寻找支付网关、购物便利性和顾客满意度之外的其他因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal Transnational Universal Studies

自引率

0.00%

发文量