Constructing immersive toy trial experience in mobile augmented reality

Abstract

When consumers purchase toys from retail stores, the majority of toys are packaged, making it difficult for them to observe the toys comprehensively. This limitation may hinder their ability to make informed purchase decisions. To address this challenge, this paper introduces an immersive toy experience program utilizing augmented reality (AR) technology. The program utilizes the camera on mobile devices to scan and identify the toy's cover image, subsequently showcasing corresponding virtual toy models in a simulated environment. Additionally, interactive controls enable users to manipulate the viewing angles. In terms of methodology, we have specifically designed an expandable collection of toy images, allowing the recognition of recently introduced toys by adding them to the database, enhancing the scalability of our application. In comparison to previous research, our work transcends the constraints of traditional toy shopping, providing a more intuitive, interactive, and personalized experience through AR technology.