The future of competitive advantage in Oman: Integrating green product innovation, AI, and intellectual capital in business strategies

Abstract

This study delves into the dynamics of green product innovation, artificial intelligence (AI) adaption, and intellectual capital, investigating their impact on the competitiveness of firms in Oman. It emphasizes the crucial role of government intervention and R&D investments in this process. Based on the responses of 214 top managers in Oman, the research employs structural equation modeling to analyze the intricate relationships between these factors. The findings underscore a significant positive correlation between green innovation, AI implementation, and intellectual capital, with government involvement and R&D investments as vital moderators. This study provides a novel perspective on the synergy of technology, innovation, and intellectual capital in developing economies. It offers essential insights for business leaders, policymakers, and scholars, highlighting the necessity of integrating advanced technologies and sustainable practices in business strategies to achieve competitive advantage. The research adds to the existing body of knowledge on innovation and competitiveness. It offers practical implications for enhancing firm performance in Oman and similar emerging markets.