Coupling Artificial Intelligence Capability and Strategic Agility for Enhanced Product and Service Creativity

IF 4.5 2区 管理学 Q1 BUSINESS
Nisreen Ameen, Shlomo Tarba, Jun-Hwa Cheah, Senmao Xia, Gagan Deep Sharma
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引用次数: 0

Abstract

Creativity is key for organizations’ ability to remain relevant in today's disruptive world. In this paper, we identify new ways in which organizations can use artificial intelligence (AI) more effectively for creativity. Drawing on the resource-based view as a background mechanism, we developed and empirically tested a new integrative model. We collected the research data via a large survey of managers distributed to 600 organizations in China. Our findings show that coupling AI capability with strategic agility can directly support creativity. It also mediates the effects of ambidexterity, customer orientation and competitor orientation on organizations’ creativity and performance when developing new products and services. In addition, our findings show that coupling AI capability and strategic agility can significantly improve firms’ new product creativity and new service development performance when there is a high level of government institutional support. Our findings provide theoretical and practical implications for academics and practitioners interested in managing AI for organizational creativity.

Abstract Image

将人工智能能力与战略灵活性相结合,增强产品和服务的创造力
在当今这个充满颠覆性的世界里,创造力是企业保持相关性的关键。在本文中,我们确定了组织更有效地利用人工智能(AI)提高创造力的新方法。以基于资源的观点为背景机制,我们开发了一个新的综合模型并进行了实证测试。我们通过对中国 600 家组织的管理人员进行大规模调查来收集研究数据。我们的研究结果表明,将人工智能能力与战略敏捷性相结合可以直接支持创造力。在开发新产品和服务的过程中,它还能调节灵活性、客户导向和竞争对手导向对企业创造力和绩效的影响。此外,我们的研究结果表明,在政府制度支持水平较高的情况下,将人工智能能力与战略敏捷性结合起来,可以显著提高企业的新产品创造力和新服务开发绩效。我们的研究结果为有志于管理人工智能以提高组织创造力的学者和从业人员提供了理论和实践启示。
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来源期刊
CiteScore
10.00
自引率
12.50%
发文量
87
期刊介绍: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. A subscription to British Journal of Management includes International Journal of Management Reviews, also published on behalf of the British Academy of Management.
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