User Engagement on Facebook: Examining the Role of Visual and Verbal Politeness Cues

IF 2.7 2区文学 Q1 COMMUNICATION

Mass Communication and Society Pub Date : 2024-02-08 DOI:10.1080/15205436.2024.2311230

Fabienne Bünzli, Omid Alizadeh-Afrouzi

引用次数: 0

Abstract

Nonprofit organizations have eagerly embraced Facebook as a strategic tool to reach large audiences and promote their advocacy. While there are numerous means to motivate users to engage with Faceb...

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Facebook 上的用户参与：研究视觉和口头礼貌提示的作用

非营利组织已迫不及待地将 Facebook 作为接触大量受众和宣传其主张的战略工具。虽然有许多方法可以激励用户参与 Faceb...

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来源期刊

Mass Communication and Society COMMUNICATION-

CiteScore

6.90

自引率

3.30%

发文量

期刊介绍： Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.