Opinion Leadership via Conversation: How Opinion Leaders Talk About the Media

IF 2.7 2区文学 Q1 COMMUNICATION

Mass Communication and Society Pub Date : 2024-02-08 DOI:10.1080/15205436.2024.2308844

Nicole Podschuweit, Stephanie Geise

引用次数: 0

Abstract

Opinion leadership is an influential concept in communication research. Although opinion leadership is established through the transmission, classification, and interpretation of mass media content...

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对话中的舆论领导力：舆论领袖如何谈论媒体

舆论领导力是传播研究中一个颇具影响力的概念。尽管舆论领导力是通过对大众媒体内容的传播、分类和解释来建立的，但它也是一个......

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来源期刊

Mass Communication and Society COMMUNICATION-

CiteScore

6.90

自引率

3.30%

发文量

期刊介绍： Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.