Face Consciousness and Moral Ambiguity: Consumers’ Willingness to Patronize Hospitality Knockoff Brands

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of China Tourism Research Pub Date : 2024-02-11 DOI:10.1080/19388160.2024.2312979

Basak Denizci Guillet, Anna Mattila, Zixi Peng, Lisa Gao

引用次数: 0

Abstract

The purpose of this study is to examine consumers’ willingness to patronize retail knockoffs, taking Starbucks as an example. We make a connection between consumers’ willingness to patronize retail...

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面子意识与道德模糊：消费者是否愿意光顾酒店仿冒品牌

本研究的目的是以星巴克为例，考察消费者光顾山寨零售店的意愿。我们将消费者光顾山寨零售店的意愿与山寨零售店之间的关系联系起来。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of China Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.00

自引率

10.50%

发文量

期刊介绍： Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.