Co-creating value in entrepreneurship: an exploratory study of Lebanese women

Jillian Dawes Farquhar, Jessica Lichy, Doaa Althalathini, Maher Kachour, Nicolette Michels
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Abstract

This study aims to amplify theory and practice at the marketing/entrepreneurship interface (MEI) by proposing a revision to the key concept of value creation. Advances in marketing research suggest...
共同创造创业价值:对黎巴嫩妇女的探索性研究
本研究旨在通过提出对价值创造这一关键概念的修正,扩大营销/创业界面(MEI)的理论和实践。营销研究的进展表明...
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