Effectiveness of unconventional anti-texting messages displayed on dynamic message signs

IF 3.3 3区工程技术 Q2 TRANSPORTATION

Transportation Letters-The International Journal of Transportation Research Pub Date : 2024-11-25 DOI:10.1080/19427867.2024.2313291

Irtiza Rafid Khan , Kirti Mahajan , Vishal C. Kummetha , Steven D. Schrock , Alexandra Kondyli

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引用次数: 0

Abstract

Dynamic message signs (DMS) are widely adopted to display traffic and safety information. This study investigated the effectiveness of behavioral safety messages, including 10 unconventional anti-texting messages used on DMS. Feedback on the usability and effectiveness of various messages was collected from 120 drivers in an online survey. The influence of ten unconventional anti-texting DMS messages on driver performance was observed using driving simulator experiments with sixty participants. 89% of the respondents reported reading the signs, while 85% thought about the relevance of displayed messages. During the simulator experiment, drivers responded to a significantly lesser number of text messages after observing the anti-texting DMS messages, compared to the segments without any DMS. Both self-perceived opinions and driver performance metrics indicated a positive influence of displaying safety messages on DMS. Group comparisons across age and gender showed that some messages were more effective than others among specific driver groups.

查看原文本刊更多论文

动态信息标志上显示的非常规反文字信息的效果

动态信息标志（DMS）被广泛用于显示交通和安全信息。本研究调查了行为安全信息的有效性，包括 10 种非常规的反交通事故信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation Letters-The International Journal of Transportation Research TRANSPORTATION SCIENCE & TECHNOLOGY-

CiteScore

6.40

自引率

14.30%

发文量

审稿时长

>12 weeks

期刊介绍： Transportation Letters: The International Journal of Transportation Research is a quarterly journal that publishes high-quality peer-reviewed and mini-review papers as well as technical notes and book reviews on the state-of-the-art in transportation research. The focus of Transportation Letters is on analytical and empirical findings, methodological papers, and theoretical and conceptual insights across all areas of research. Review resource papers that merge descriptions of the state-of-the-art with innovative and new methodological, theoretical, and conceptual insights spanning all areas of transportation research are invited and of particular interest.