No browsing, no donating: impact of image emotion and colour on browsing intention in online charitable fundraising

IF 2.9 4区管理学 Q2 COMPUTER SCIENCE, CYBERNETICS

Behaviour & Information Technology Pub Date : 2024-02-08 DOI:10.1080/0144929x.2024.2314249

Chundong Zheng, Yiran Zhang, Heming Gong, Jiaxin Lv

引用次数: 0

Abstract

Browsing behaviour, as a pivotal step before donation behaviour, plays a crucial role in online charitable fundraising, with little attention focused on attracting potential donors’ attention and i...

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不浏览，不捐款：图像情感和颜色对网上慈善筹款浏览意愿的影响

浏览行为作为捐赠行为之前的关键步骤，在网上慈善筹款中发挥着至关重要的作用，但人们却很少关注如何吸引潜在捐赠者的注意力，也很少关注如何让捐赠者参与到慈善活动中来。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Behaviour & Information Technology 工程技术-计算机：控制论

CiteScore

7.70

自引率

8.10%

发文量

159

审稿时长

5 months

期刊介绍： Behaviour & Information Technology (BIT) puts people before technology. As such it deviates from other related journals. It is the primary scientific venue for peer-reviewed publications on human-centred IT. BIT reports original research studies, practical case studies, and thoughtful articles on: • usability and user experience (UX) • human computer interaction (HCI) • human-centred and user-centred design • the social, business and human aspects of the digital world. The Journal attracts authors and readers from a variety of disciplines (e.g., usability, user experience, psychology, ergonomics, computer science, and sociology), originating from both academics and industry. All papers are subject to initial appraisal by the Editor, and, if found suitable for further consideration, will undertake rigorous double blind peer review by independent, anonymous expert referees.