Put your name on it? The company characteristics and financial performance of sports’ stadium sponsorship

IF 1.9 Q3 MANAGEMENT

Managing Sport and Leisure Pub Date : 2024-02-09 DOI:10.1080/23750472.2024.2315288

Joey Smith, Joseph Wilck

引用次数: 0

Abstract

Sponsoring a professional sports stadium entails significant financial and multi-year commitments. While company managers anticipate net financial gains from such sponsorships, other motivations of...

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把你的名字写上去？体育场馆赞助的公司特征和财务业绩

赞助专业体育场馆需要大量资金和多年承诺。虽然公司经理们期望从这种赞助中获得净经济收益，但赞助商的其他动机......

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Managing Sport and Leisure MANAGEMENT-

CiteScore

6.80

自引率

11.10%

发文量

期刊介绍： Managing Sport and Leisure is a refereed journal that publishes high quality research articles to inform and stimulate discussions relevant to sport and leisure management globally. The journal is committed to publishing research that advances understanding of the practice of sport and leisure management in the public, voluntary and commercial sectors, internationally. It will appeal to anyone with a serious interest in contemporary sport and leisure management issues, including academics, managers, consultants, politicians and students. One of the key objectives of the journal is to provide a high level forum for communication between academics and practitioners of sport and leisure. Therefore Managing Sport and Leisure aims to be contemporary, integrated and, most importantly, relevant to practitioner training. Contributions are welcome and expected from both academics and practitioners throughout the international sport and leisure management community. In addition, the journal welcomes submissions from those investigating new and innovative areas of research and practice in sport and leisure management.