Digital profile and self-presentation in educational video blogging: working with the target audience

Abstract

The article discusses the features of educational video blogging using a sample of 240 videos as an example. Along with quantitative characteristics (13 indicators), the features of self-presentation of video bloggers are analyzed. The latter include clothing style, speech characteristics, location of video filming, use of special effects, etc. (6 categories in total). Quantitative characteristics and features of self-presentation of bloggers are examined in the context of three target audiences - children, teachers, and others. For the analysis, the MannWhitney comparison test and the Phi coefficient were used to study statistically significant relationships between dichotomies.