E-Marketing Electronic Products Using Cross Selling

Jurnal Bumigora Information Technology (BITe) Pub Date : 2024-01-10 DOI:10.30812/bite.v5i2.2822

Abdullah Abdullah, Megawaty Megawaty

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Abstract

Background: CV Permata Hijau Delapan is a shop engaged in Electronic sales that has not implemented a strategy on product sales and marketing, this shop has introduced a sales system through social media, but has not used a recommendation system on the website.Objective: To examine the application of cross selling strategies in the e-market of electronic products owned by CV Permata Hijau Delapan.Methods: The system can recommend products that are widely purchased by consumers of CV Permata Hijau Delapan by applying the cross selling method.Result: The system built accommodates the process of sales transactions and product orders online. Survey through google form to customers. It can be seen that the average percentage of each customer satisfaction is towards the product by 65.1%, towards the price by 74%, towards customer service by 75.6%, and towards the shopping experience by 79.8% overall. It can be seen that the dominant customer satisfaction in the survey is towards the shopping experience of 79.8%.Conclusion: This study shows that the implementation of cross-selling strategies in the e-market of electronic products CV Permata Hijau Delapan is efective in increasing sales.

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利用交叉销售进行电子产品电子营销

背景：CV Permata Hijau Delapan是一家从事电子产品销售的商店，但没有实施产品销售和市场营销战略，该商店通过社交媒体引入了销售系统，但没有在网站上使用推荐系统：研究交叉销售战略在 CV Permata Hijau Delapan 电子产品电子市场中的应用：方法：通过交叉销售法，系统可以推荐 CV Permata Hijau Delapan 消费者广泛购买的产品：结果：所建立的系统可满足在线销售交易和产品订单的流程。通过谷歌表格对客户进行调查。可以看出，顾客对产品的平均满意度为 65.1%，对价格的平均满意度为 74%，对客户服务的平均满意度为 75.6%，对购物体验的平均满意度为 79.8%。可以看出，调查中占主导地位的顾客满意度是对购物体验的满意度（79.8%）：本研究表明，在 CV Permata Hijau Delapan 电子产品电子市场中实施交叉销售战略可有效提高销售额。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Jurnal Bumigora Information Technology (BITe)

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