PkM Pemasaran Hasil Produksi Propolis Lebah Galo-Galo sebagai Pemberdayaan Ekonomi Perempuan pada Kelompok Wanita Tani di Nagari Koto Laweh, Kabupaten Solok

Fajri Basyirun, T. Astuti, Syahro Ali Akbar
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Abstract

Trigona bees, which in the regional language are called galo-galo (West Sumatra) and Klanceng, Lenceng (Java), are one of the various local resources that have the potential to be a source of income, thereby improving community welfare. For this reason, community service activities are carried out in terms of marketing the results of the galo-galo bees, which are carried out to the community of the Women's Farmers Group by providing counselling and conducting questions and answers related to marketing which can be carried out either directly, especially to the surrounding community or carried out online using utilize social media and available platforms such as online sales via Shope, Lazada and Tokopedia. So this marketing will become a source of income for the community, especially the Nagari Koto Laweh Farming Women's Group and can be developed into a business for Nagari through the Nagari Owned Enterprise which is often known as Bumnag.
营销加洛-加洛蜂胶生产,增强索洛克县纳加里-科托-拉埃女农民小组妇女的经济能力
Trigona 蜜蜂在当地语言中被称为 galo-galo(西苏门答腊)和 Klanceng、Lenceng(爪哇),是当地各种资源之一,有可能成为收入来源,从而改善社区福利。因此,社区服务活动在营销 galo-galo 蜜蜂的成果方面展开,通过提供咨询和开展与营销有关的问答活动,向妇女农民小组的社区进行营销,营销可以直接进行,特别是向周围社区进行,也可以利用社交媒体和可用平台进行在线营销,如通过 Shope、Lazada 和 Tokopedia 进行在线销售。因此,这种营销方式将成为社区(尤其是纳加里 Koto Laweh 农业妇女团体)的收入来源,并可通过纳加里人拥有的企业(通常称为 Bumnag)发展成为纳加里人的一项业务。
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