Memetic commenting: Armenian curses and the Twitter theatre of Trump's deselection

IF 1.5 2区社会学 Q1 CULTURAL STUDIES

International Journal of Cultural Studies Pub Date : 2024-01-25 DOI:10.1177/13678779231220397

E. Pilipets, Susanna Paasonen

引用次数: 0

Abstract

On 7 November 2020, strange things were happening in the comments to @realDonaldTrump's tweet erroneously arguing that he had won the US presidential election, ‘BY A LOT’. Posting quote tweets and replies in Armenian in tandem with ‘cursed images’, memes, and creepypasta, users engaged in a spam-like trollish intervention, even as Twitter kept removing the said content in real time. Exploring this online incident through various analytical techniques, this article first attends to absurdity and ephemerality within the polarized social media event. Second, it makes an argument for the productivity of digital methods in cultural studies inquiry aiming to understand the temporal, contextual, and infrastructural aspects of memetic commenting. Third, by focusing on the social (media) theatre of Armenian curses, we make a case for the analytical importance of studying materials deemed niche and anomalous in networked exchanges.

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记忆性评论：亚美尼亚咒语与特朗普下台后的推特剧场

2020 年 11 月 7 日，@唐纳德-特朗普（RealDonaldTrump）的推特评论中发生了一些奇怪的事情，他在推特上错误地认为自己 "以巨大优势 "赢得了美国总统大选。用户们用亚美尼亚语发布引用推文和回复，并配以 "诅咒图片"、memes 和 creepypasta，进行类似垃圾邮件的巨魔式干预，即使 Twitter 不断实时删除上述内容。本文通过各种分析技术对这一网络事件进行了探讨，首先关注了这一两极分化的社交媒体事件中的荒谬性和短暂性。其次，文章论证了数字方法在文化研究调查中的生产力，旨在理解记忆评论的时间、语境和基础设施方面。第三，通过聚焦亚美尼亚诅咒的社交（媒体）剧场，我们论证了研究网络交流中被视为小众和反常材料的分析重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Cultural Studies Multiple-

CiteScore

4.20

自引率

9.50%

发文量

期刊介绍： International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.