Media Format Matters: User Engagement with Audio, Text and Video Tweets

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2024-01-18 DOI:10.1080/19376529.2024.2303482

Jamy Li, Mohsen Ensafjoo

引用次数: 0

Abstract

A dataset of shortform audio-only tweets with video and text controls is used to analyze whether a tweet’s media format and topic influence user engagement with the tweet. Audio tweets were more en...

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媒体格式很重要：音频、文字和视频推文的用户参与度

我们使用了一个带有视频和文本控制的纯音频短篇推文数据集，以分析推文的媒体形式和主题是否会影响用户对推文的参与度。音频推文的用户参与度更高。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.