{"title":"Make the Effort Visible: The Effect of Process Transparency on Public Forgiveness in Tourism Crisis Communication","authors":"Ting-Ting Yang, Wenqi Ruan, Yong-Quan Li, Shu-Ning Zhang","doi":"10.1177/00472875231221679","DOIUrl":null,"url":null,"abstract":"Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of process transparency on public forgiveness is mediated by perceived effort. The results of Experiment 3 also show that narrative (vs. non-narrative) messages with high process transparency have a stronger impact on perceived effort and public forgiveness. However, for messages with low process transparency, the effect of process transparency does not vary by message type. This study expands the research framework of tourism crisis communication and provides a new research perspective on emotional recovery. It also provides managers with effective and low-cost tourism crisis communication strategies.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.0000,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00472875231221679","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of process transparency on public forgiveness is mediated by perceived effort. The results of Experiment 3 also show that narrative (vs. non-narrative) messages with high process transparency have a stronger impact on perceived effort and public forgiveness. However, for messages with low process transparency, the effect of process transparency does not vary by message type. This study expands the research framework of tourism crisis communication and provides a new research perspective on emotional recovery. It also provides managers with effective and low-cost tourism crisis communication strategies.
期刊介绍:
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.