Anna Fedyunina, Liudmila Ruzhanskaya, Nikolay Gorodnyi, Yuri Simachev
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引用次数: 0
Abstract
Purpose
This paper aims to discuss the firm productivity premium for servitized firms. It discusses servitization across the product value chain and estimates the effects of the range and extent of servitization on productivity premium in manufacturing firms.
Design/methodology/approach
This paper develops a conceptual framework and tests the hypotheses on the effects of servitization on productivity premium using linear regression models with a sample of 20,837 Russian manufacturing firms gathered from the Ruslana Bureau van Dijk database and the Russian customs service.
Findings
Servitized firms exhibit higher total factor productivity and labor productivity. The labor productivity premium increases with the number of services offered. However, the impact of services on productivity varies along the product value chain: postmanufacturing and postsales services enhance productivity premium, while manufacturing and back-office services diminish them. The effect of establishment services remains ambiguous.
Practical implications
This paper offers an analytical framework for firms to assess their servitization strategies. These strategies should be gradual, focused on enhancing firm efficiency rather than being an end goal. Firms should initiate the process by introducing services at the postproduction and postsales stages of the product creation chain to achieve productivity premium.
Originality/value
The paper extends the evidence on firm-level productivity drivers and contributes to the servitization theory. A servitization strategy should be portfolio-based, considering both the potential gains and losses in productivity resulting from the implementation of specific services.
目的 本文旨在讨论服务化企业的生产率溢价。本文使用线性回归模型建立了一个概念框架并检验了服务化对生产率溢价影响的假设，该模型的样本来自 Ruslana Bureau van Dijk 数据库和俄罗斯海关总署的 20837 家俄罗斯制造企业。劳动生产率溢价随着所提供服务的数量而增加。然而，服务对生产力的影响在产品价值链上各不相同：制造后和销售后服务提高了生产力溢价，而制造和后台服务则降低了溢价。本文为企业评估其服务化战略提供了一个分析框架。这些战略应循序渐进，以提高企业效率为重点，而不是以提高效率为最终目标。企业应通过在产品创造链的生产后和销售后阶段引入服务来启动这一过程，从而实现生产率溢价。原创性/价值本文扩展了企业层面生产率驱动因素的证据，并为服务化理论做出了贡献。服务化战略应以组合为基础，同时考虑实施特定服务可能带来的生产率增益和损失。
期刊介绍：
The Journal of Business & Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. JBIM''s emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or ideas, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues in B2B marketing. The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets. From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large. Coverage: -Competition and cooperation- Networks in business markets- Buyer behaviour – purchasing and supply management- Managing product offerings- New product development and innovation- Networks in business markets- Distribution and routes to market- Market and customer communication - Customer relationship management- Sales and key account management- Organizing for global markets -
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