Identifying and Interpreting Visual and Multimodal Metaphor in Commercials and Feature Films

IF 2.2 3区文学 0 LANGUAGE & LINGUISTICS

Metaphor and Symbol Pub Date : 2024-01-17 DOI:10.1080/10926488.2023.2271544

Charles Forceville

引用次数: 0

Abstract

Research on metaphor has over the past decades increasingly been extended to its visual and multimodal varieties. While analysts of verbal metaphors are helped by the fact that languages have gramm...

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识别和解读商业广告和故事片中的视觉隐喻和多模式隐喻

过去几十年来，隐喻研究日益扩展到视觉隐喻和多模态隐喻。虽然语言隐喻的分析者可以从语言的语法结构中获得帮助，但语言隐喻的分析者也可以从隐喻的语法结构中获得帮助。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Metaphor and Symbol Multiple-

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Metaphor and Symbol: A Quarterly Journal is an innovative, multidisciplinary journal dedicated to the study of metaphor and other figurative devices in language (e.g., metonymy, irony) and other expressive forms (e.g., gesture and bodily actions, artworks, music, multimodal media). The journal is interested in original, empirical, and theoretical research that incorporates psychological experimental studies, linguistic and corpus linguistic studies, cross-cultural/linguistic comparisons, computational modeling, philosophical analyzes, and literary/artistic interpretations. A common theme connecting published work in the journal is the examination of the interface of figurative language and expression with cognitive, bodily, and cultural experience; hence, the journal''s international editorial board is composed of scholars and experts in the fields of psychology, linguistics, philosophy, computer science, literature, and media studies.