{"title":"Evaluation of strategic orientation-led competitive advantage: the role of knowledge integration and service innovation","authors":"Sundeep Singh Sondhi, Prashant Salwan, Abhishek Behl, Suman Niranjan, Tim Hawkins","doi":"10.1108/jkm-07-2023-0660","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>This paper aims to derive a model that explores how the interplay between knowledge integration capability and innovation impacts strategic orientation, leading to the attainment of sustainable competitive advantage. The study considers the constituents of strategic orientation, namely, customer orientation, competitor orientation and technology orientation, as the basis for achieving sustainable competitive advantage. The study suggests that the firm’s capacity for integrating external and internal knowledge shapes how strategic orientation influences sustainable competitive advantage through service innovation.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>This empirical research relies on qualitative and quantitative data gathered from telecom professionals to assess how knowledge integration and service innovation influence sustained competitive advantage. Structured equation modeling is used to examine the model and its interrelationships.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The research establishes significant relationships between strategic orientations, knowledge integration capability, service innovation and sustainable competitive advantage. Knowledge integration capability and service innovation are found to mediate the relationship between strategic orientations and the achievement of sustainable competitive advantage.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>The study highlights the significant contribution of a firm’s knowledge integration capability in driving service innovation, especially in technology-intensive service industries facing hypercompetition. It also advocates prioritizing technology orientation and integrating knowledge from internal and external sources for competitive advantage.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>To the best of the authors’ knowledge, this study is the first to model the effect of knowledge integration capability and service innovation on strategic orientation-led sustainable competitive advantage.</p><!--/ Abstract__block -->","PeriodicalId":48368,"journal":{"name":"Journal of Knowledge Management","volume":null,"pages":null},"PeriodicalIF":6.6000,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Knowledge Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/jkm-07-2023-0660","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
This paper aims to derive a model that explores how the interplay between knowledge integration capability and innovation impacts strategic orientation, leading to the attainment of sustainable competitive advantage. The study considers the constituents of strategic orientation, namely, customer orientation, competitor orientation and technology orientation, as the basis for achieving sustainable competitive advantage. The study suggests that the firm’s capacity for integrating external and internal knowledge shapes how strategic orientation influences sustainable competitive advantage through service innovation.
Design/methodology/approach
This empirical research relies on qualitative and quantitative data gathered from telecom professionals to assess how knowledge integration and service innovation influence sustained competitive advantage. Structured equation modeling is used to examine the model and its interrelationships.
Findings
The research establishes significant relationships between strategic orientations, knowledge integration capability, service innovation and sustainable competitive advantage. Knowledge integration capability and service innovation are found to mediate the relationship between strategic orientations and the achievement of sustainable competitive advantage.
Practical implications
The study highlights the significant contribution of a firm’s knowledge integration capability in driving service innovation, especially in technology-intensive service industries facing hypercompetition. It also advocates prioritizing technology orientation and integrating knowledge from internal and external sources for competitive advantage.
Originality/value
To the best of the authors’ knowledge, this study is the first to model the effect of knowledge integration capability and service innovation on strategic orientation-led sustainable competitive advantage.
期刊介绍:
Knowledge Management covers all the key issues in its field including:
■Developing an appropriate culture and communication strategy ■Integrating learning and knowledge infrastructure
■Knowledge management and the learning organization
■Information organization and retrieval technologies for improving the quality of knowledge
■Linking knowledge management to performance initiatives ■Retaining knowledge - human and intellectual capital
■Using information technology to develop knowledge management ■Knowledge management and innovation
■Measuring the value of knowledge already within an organization ■What lies beyond knowledge management?