Evaluation of strategic orientation-led competitive advantage: the role of knowledge integration and service innovation

IF 6.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Sundeep Singh Sondhi, Prashant Salwan, Abhishek Behl, Suman Niranjan, Tim Hawkins
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引用次数: 0

Abstract

Purpose

This paper aims to derive a model that explores how the interplay between knowledge integration capability and innovation impacts strategic orientation, leading to the attainment of sustainable competitive advantage. The study considers the constituents of strategic orientation, namely, customer orientation, competitor orientation and technology orientation, as the basis for achieving sustainable competitive advantage. The study suggests that the firm’s capacity for integrating external and internal knowledge shapes how strategic orientation influences sustainable competitive advantage through service innovation.

Design/methodology/approach

This empirical research relies on qualitative and quantitative data gathered from telecom professionals to assess how knowledge integration and service innovation influence sustained competitive advantage. Structured equation modeling is used to examine the model and its interrelationships.

Findings

The research establishes significant relationships between strategic orientations, knowledge integration capability, service innovation and sustainable competitive advantage. Knowledge integration capability and service innovation are found to mediate the relationship between strategic orientations and the achievement of sustainable competitive advantage.

Practical implications

The study highlights the significant contribution of a firm’s knowledge integration capability in driving service innovation, especially in technology-intensive service industries facing hypercompetition. It also advocates prioritizing technology orientation and integrating knowledge from internal and external sources for competitive advantage.

Originality/value

To the best of the authors’ knowledge, this study is the first to model the effect of knowledge integration capability and service innovation on strategic orientation-led sustainable competitive advantage.

评估战略导向主导的竞争优势:知识整合和服务创新的作用
目的 本文旨在推导一个模型,探讨知识整合能力与创新之间的相互作用如何影响战略导向,从而实现可持续竞争优势。研究认为,战略导向的构成要素,即客户导向、竞争者导向和技术导向,是实现可持续竞争优势的基础。研究表明,企业整合外部和内部知识的能力决定了战略导向如何通过服务创新影响可持续竞争优势。设计/方法/途径这项实证研究依赖于从电信专业人士那里收集的定性和定量数据,以评估知识整合和服务创新如何影响可持续竞争优势。研究结果本研究在战略导向、知识整合能力、服务创新和可持续竞争优势之间建立了显著的关系。研究强调了企业知识整合能力在推动服务创新方面的重要作用,尤其是在面临超级竞争的技术密集型服务行业。据作者所知,本研究首次模拟了知识整合能力和服务创新对战略导向型可持续竞争优势的影响。
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来源期刊
CiteScore
13.70
自引率
15.70%
发文量
99
期刊介绍: Knowledge Management covers all the key issues in its field including: ■Developing an appropriate culture and communication strategy ■Integrating learning and knowledge infrastructure ■Knowledge management and the learning organization ■Information organization and retrieval technologies for improving the quality of knowledge ■Linking knowledge management to performance initiatives ■Retaining knowledge - human and intellectual capital ■Using information technology to develop knowledge management ■Knowledge management and innovation ■Measuring the value of knowledge already within an organization ■What lies beyond knowledge management?
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