Development and adoption of B2B mobile applications

Q4 Business, Management and Accounting

Strategic Direction Pub Date : 2024-01-04 DOI:10.1108/sd-12-2023-0166

引用次数: 0

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Use of mobile applications can enhance performance in business-to-business (B2B) contexts. Firms are able to develop apps in order to attain various benefits but must also be cognizant of different technological, environmental and organizational factors with the potential to facilitate or impede development. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

查看原文本刊更多论文

开发和采用 B2B 移动应用程序

目的本文旨在回顾全球最新的管理发展动态，并从前沿研究和案例研究中指出实际意义。企业可以开发应用程序以获得各种好处，但也必须认识到不同的技术、环境和组织因素可能会促进或阻碍开发。原创性/价值本简报只选择最优秀、最相关的信息，并以简洁易懂的形式呈现，为繁忙的高管、战略家和研究人员节省了数小时的阅读时间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Strategic Direction Business, Management and Accounting-Strategy and Management

CiteScore

0.10

自引率

0.00%

发文量

121

期刊介绍： ■Defining the strategic intent of your organization ■Initiating change - and ensuring it happens ■Learning from global competitors ■Managing information technology ■Protecting your technological lead ■Procuring, organizing and utilizing competitive information ■Recruiting, motivating and keeping people you need ■Using manufacturing as a strategic weapon