Applications of Augmented Reality in different domains

Abstract

This paper provides a comprehensive review of augmented reality's (AR) applications in three key sectors currently witnessing a surge in AR adoption— entertainment, medicine, and retail. The study aims to underscore how AR enhances user experiences in these domains. The authors introduce AR, differentiating it from virtual reality, and discuss the requisite software and hardware technologies for implementing AR systems, along with various display types crucial for an enriched user experience. The paper also briefly touches upon the growth of AR in markets. In the entertainment sector, AR is showcased for its impactful applications in multiplayer gaming, PC games, broadcasting, and media recordings, contributing significantly to an enhanced gaming and entertainment experience. Transitioning to the medical field, AR proves invaluable in clinical healing, medical training, clinical teaching, surgery, and post-clinical therapy, demonstrating its diverse applications in healthcare for professionals and improved patient outcomes. The retail sector is explored, revealing how AR is reshaping advertising, marketing, fashion retail, and online shopping. AR's transformative role in providing engaging and interactive retail experiences, both in physical stores and online platforms, is discussed in detail. The paper concludes by outlining potential future AR applications and conducting a thorough analysis of its merits and drawbacks in the current landscape. This in-depth review serves as a valuable resource for understanding the evolving role of augmented reality across diverse industries, shedding light on its transformative impact on user experiences.