Fast, fresh, healthy and halal: a mobile food app recipe for Muslim millennial loyalty

IF 2.5 Q2 BUSINESS, FINANCE

Journal of Islamic Accounting and Business Research Pub Date : 2024-01-11 DOI:10.1108/jiabr-08-2022-0210

Dwi Suhartanto, David Dean, Hanudin Amin, Aceng Gima Sugiama, Fatya Alty Amalia

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引用次数: 0

Abstract

Purpose

The purpose of this study is to apprise mobile loyalty to halal food purchasing, including food quality, mobile quality, perceived value and satisfaction as its causes, and analyze the halal trust and health risk moderating role on the connections between mobile loyalty and its determinants.

Design/methodology/approach

A total of 307 responses from millennial Muslims were collected from the Bandung region of Indonesia via an online survey. Partial least squares modeling was applied to review the proposed mobile loyalty model.

Findings

This research found that the mobile loyalty model integrating halal food quality, mobile service quality, perceived value and satisfaction has satisfactory goodness of fit. The research confirms the function of mobile service quality but not halal food quality as drivers of mobile loyalty. Next, this study suggests that halal trust and health risks do not moderate the association between mobile loyalty and its determinants.

Practical implications

This study recommends that managers devote resources to upgrading the quality of their mobile apps to build loyalty. Offering high-quality halal food is also an important driver of millennial Muslim satisfaction.

Originality/value

To the best of the authors’ knowledge, this research is the first to investigate mobile loyalty in halal food.

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快速、新鲜、健康和清真：移动食品应用程序吸引穆斯林千禧一代忠诚度的秘诀

目的本研究旨在揭示购买清真食品的移动忠诚度，包括食品质量、移动质量、感知价值和满意度作为其成因，并分析清真食品信任和健康风险对移动忠诚度及其决定因素之间联系的调节作用。研究结果本研究发现，将清真食品质量、移动服务质量、感知价值和满意度整合在一起的移动忠诚度模型具有令人满意的拟合度。研究证实了移动服务质量而非清真食品质量对移动忠诚度的驱动作用。此外，本研究还表明，清真食品信任度和健康风险并不能调节移动忠诚度与其决定因素之间的关联。提供高质量的清真食品也是千禧一代穆斯林满意度的重要驱动因素。

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来源期刊

Journal of Islamic Accounting and Business Research BUSINESS, FINANCE-

CiteScore

4.80

自引率

22.70%

发文量

期刊介绍： The journal provides a dynamic forum for the advancement of accounting and business knowledge based on Shari’ah and Islamic activities that have an impact on the welfare of society. JIABR publishes articles on the interplay between Islamic business ethics, accounting, auditing and governance, in promoting accountability, socio-economic justice (adl) and everlasting success (al-falah). It seeks to inform, among others, current theoretical and empirical research and practice in Islamic accounting, auditing and corporate governance, management of Islamic organizations, accounting regulation and policy for Islamic institutions, Shari’ah auditing and corporate governance, financial and non-financial performance measurement and disclosure in Islamic institutions and organizations. All styles of research, theoretical and empirical, case studies, practice-based papers and research notes that are well written and falling within the journal''s scope, are generally welcomed by the journal. Scope/Coverage Development of accounting, auditing and corporate governance concepts based on Shari’ah Socio-political influence on accounting and auditing regulation and policy making for Islamic financial institutions and organizations Historical perspectives on Islamic accounting, auditing and financial management Critical analysis on issues and challenges on accounting disclosure and measurement, Shari’ah audit and corporate governance Controls and risks in Islamic organizations Financial and non-financial performance measurement and disclosure.