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Enhancing customer value co-creation and stickiness in social commerce: integrating PLS-SEM and NCA for deeper insights into customer-to-customer dynamics

IF 3.7 2区 社会学 0 HUMANITIES, MULTIDISCIPLINARY
Humanities and Social Sciences Communications Pub Date : 2024-01-03 DOI:10.1057/s41599-023-02586-x
Ying Zhou, Sameer Kumar, F. Furuoka
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增强社交商务中的客户价值共创和粘性：整合 PLS-SEM 和 NCA 以深入了解客户间的动态关系
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
Humanities and Social Sciences Communications
Humanities and Social Sciences Communications Arts and Humanities-Arts and Humanities (all)
CiteScore
3.80
自引率
5.70%
发文量
405
审稿时长
10 weeks
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