{"title":"Ambivalence of informality: Covid-19 and unmasked precarity in Nollywood","authors":"G. Simon","doi":"10.1177/13678779231222029","DOIUrl":null,"url":null,"abstract":"This article explores the impacts of the Covid-19 pandemic on the Nigerian film industry (Nollywood) and the local responses of filmmakers to the precariousness engendered by the pandemic. This research adopts the critical media industry studies framework and relies on interviews with 30 Nollywood filmmakers who provided insights on the impact of the pandemic on labour in Nollywood. Theorizing the Covid-19 dynamics as reflective of the ambivalence of informality, this article submits that although informality was central to Nollywood's industrial structure and sustainability, the pandemic triggered unprecedented tensions associated with those informal practices and highlighted existing precarity which had been largely masked by constant availability of jobs. Accordingly, a significant legacy of the pandemic for the industry is the unprecedented gravitation of industry players towards more formalized industrial structures and practices.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":"88 5","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779231222029","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
This article explores the impacts of the Covid-19 pandemic on the Nigerian film industry (Nollywood) and the local responses of filmmakers to the precariousness engendered by the pandemic. This research adopts the critical media industry studies framework and relies on interviews with 30 Nollywood filmmakers who provided insights on the impact of the pandemic on labour in Nollywood. Theorizing the Covid-19 dynamics as reflective of the ambivalence of informality, this article submits that although informality was central to Nollywood's industrial structure and sustainability, the pandemic triggered unprecedented tensions associated with those informal practices and highlighted existing precarity which had been largely masked by constant availability of jobs. Accordingly, a significant legacy of the pandemic for the industry is the unprecedented gravitation of industry players towards more formalized industrial structures and practices.
期刊介绍:
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.