Triadic multilevel psychic distance in firm internationalization

IF 4.8 3区管理学 Q1 BUSINESS

International Marketing Review Pub Date : 2024-01-02 DOI:10.1108/imr-07-2022-0176

Aswo Safari

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引用次数: 0

Abstract

Purpose

This study focuses on the triadic multilevel psychic distance (MPD) between the firm, target market and bridge-maker and its consequences for firm internationalization. Specifically, it spotlights the triadic psychic distance between firms, the levels of psychic distance in the target market (country and business) and the bridge-maker. Therefore, this study examines the triadic MPD among these three entities and its impact on firm internationalization.

Design/methodology/approach

This study uses qualitative and case study research approaches. It is based on 8 case companies and 24 internationalization cases. Secondary data were collected, and interviews with bridge-makers and industry experts were conducted.

Findings

The study found that MPD appeared in the triad. The MPD between firms and markets is related to country-specific differences and business difficulties. The MPD between the firm and the bridge-maker is based on the latter’s lack of knowledge vis-à-vis bridging the firm’s MPD. Finally, the MPD between bridge-makers and the market is based on the former’s lack of knowledge of the home country’s business difficulties.

Originality/value

This is the first study to develop and adopt a triadic multilevel psychic distance conceptualization that provides evidence for and sheds light on the triadic MPD and its effect on firm internationalization. This study identifies the reasons behind triadic MPD in connection to firm internationalization. Notably, firm internationalization is interdependent on the triadic MPD setting between the firm, bridge-maker and target market. It has theoretical value and contributes to the recent advancement in the understanding of MPD in international marketing literature.

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企业国际化中的三元多层次心理距离

目的本研究侧重于企业、目标市场和搭桥者之间的三元多层次心理距离（MPD）及其对企业国际化的影响。具体而言，本研究强调企业之间的三元心理距离、目标市场（国家和企业）的心理距离水平以及搭桥者的心理距离水平。因此，本研究探讨了这三个实体之间的三元心理距离及其对企业国际化的影响。研究以 8 家案例公司和 24 个国际化案例为基础。研究发现，企业与市场之间的 MPD 出现在三者之间。企业与市场之间的 MPD 与具体国家的差异和经营困难有关。企业与搭桥人之间的 MPD 则是基于后者在为企业的 MPD 搭桥方面缺乏知识。原创性/价值本研究首次提出并采用了三元多层次心理距离概念，为三元心理距离及其对企业国际化的影响提供了证据和启示。本研究指出了三元多级心理距离与企业国际化相关的原因。值得注意的是，企业国际化与企业、搭桥者和目标市场之间的三元 MPD 相互依存。该研究具有理论价值，有助于近年来国际营销文献中对 MPD 理解的进步。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Marketing Review BUSINESS-

CiteScore

8.70

自引率

12.00%

发文量

期刊介绍： International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication. We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas. Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them. IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: -International market entry decisions and relationships; -Export marketing and supply chain issues; -International retailing; -International channel management; -Consumer ethnocentrism, country and product image and origin effects; -Cultural considerations in international marketing; -International marketing strategy; -Aspects of international marketing management such as international branding, advertising and new product development.