Investigating alternative avenues for financial behaviour change: moving beyond the traditional approach

IF 3.5 Q2 BUSINESS
Andrea Lučić, Marija Uzelac
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引用次数: 0

Abstract

Purpose

This study aims to explore possible behavioural change venues, beyond the traditional approach to financial education, using the capability-opportunity-motivation behaviour theoretical framework of behavioural change.

Design/methodology/approach

The study included 45, semi-structured, in-depth interviews of young adults to explore which elements of financial behaviour formation should interventions target to be effective.

Findings

To strengthen capability, the study recommends behavioural education and training for boosting financial knowledge and skills, enablement of financial independence and modelling for empowering self-control and reducing impulsiveness. To boost motivation, gamification of modelling is advised for boosting responsible financial behaviour as part of the identity and inducing consideration of future consequences. Persuasion is advised for inducing positive emotions while incentivization and coercion are advised for empowering self-conscious intentions. To rise opportunity, the study proposes incentivization and coercion imposed by parents, and governmental efforts regarding restriction, enablement and environmental restructuring.

Practical implications

The study brings recommendations for developing efficient interventions for strengthening responsible financial behaviour that may help design type-specific education programmes to promote responsible financial behaviour.

Originality/value

The present study attempts to explore new venues in intervention design that break away from the traditional approach of financial education focused on knowledge and skills that is proven to be ineffective

调查改变金融行为的其他途径:超越传统方法
本研究旨在利用行为改变的能力-机会-动机行为理论框架,探讨除传统的金融教育方法之外,可能的行为改变途径。为提高积极性,建议将模型游戏化,将负责任的财务行为作为身份认同的一部分,并诱导人们考虑未来的后果。建议通过劝说诱发积极情绪,建议通过激励和强制增强自我意识。为了增加机会,本研究建议由父母实施激励和强制,并由政府在限制、赋能和环境重组方面做出努力。本研究为制定有效的干预措施以加强负责任的金融行为提出了建议,这可能有助于设计针对特定类型的教育计划,以促进负责任的金融行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
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